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Jo Colruyt : ウィキペディア英語版
Jo Colruyt

Joseph Alphonse Marie "Jo" Colruyt (2 August 1928, Uccle - 23 May 1994, Puget-Théniers)〔(Short biography )〕 was a Belgian business owner. He was the son of Franz Colruyt, founder of the Colruyt company. Under his leadership, the company began the Colruyt retail chain known for its "lowest price" strategy.
== Career ==

When Colruyt took over the company from his father Franz in 1958, the company was a dry food wholesaler. As it became more expensive to deliver small-volume orders to smaller stores, he opened the first ''Cash & Carry'' (briefly called 'Cash') in Hall in 1964: a self-service formula for independent shop keepers.
In the mid-1960s, Jo Colruyt chose to switch to retail and took over the self-service business Verloo in Elsene and launched his lowest prices policy, offering famous brands 10% cheaper.
This was when the struggle for efficiency, simplicity and economy typical of Colruyt stores began. At the time, the company was nearly broke. In 1976 all stores took the name Colruyt.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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